i)     Short-term Goals (10th Malaysia Plan)

• Increase public awareness and commitment for the adoption and application of Green Technology through advocacy programmes;
• Widespread availability and recognition of Green Technology term of products, appliances, equipment and systems in the local market through standards, rating and labelling programmes;
• Increased foreign and domestic direct investments (FDIs and DDIs) in Green Technology manufacturing and services sectors; and
• Expansion of local research institutes and institution of higher learning to expand Research, Development and Innovation activities on Green Technology towards commercialization through appropriate mechanisms.

• Green Technology becomes the preferred choice in procurement of products and services;
• Green Technology has a larger local market share against other technologies, and contributes to the adoption of Green Technology in regional markets;
• Increased production of local Green Technology products;
•  Increased Research Development and Innovation of Green Technology by local universities and research institutions and are commercialised in collaboration with the local industry and multi-national companies;
• Expansion of local SMEs and SMIs on Green Technology into the global market; and
• Expansion of Green Technology applications to most economic sectors.

• Inculcation of Green Technology in Malaysian culture; Widespread adoption of Green Technology reduces overall resource consumption while sustaining national economic growth;
• Significant reduction in national energy consumption;
• Improvement of Malaysia’s ranking in environmental ratings;
• Malaysia becomes a major producer of Green Technology in the global market; and
• Expansion of international collaborations between local universities and research institutions with Green Technology industries.